Australis Cosmetics is Australia’s fastest-growing top 10 cosmetics brand.
A mobile-first approach allowed me to prioritise content and reduce the number of unnecessary elements informed by customer journey maps.
The shopping experience is further enhanced through a modern interface and the use of social cues that complement the customer journey.
The new loyalty program encourages customers to repeat purchase, this coupled with live chat assists with customer engagement through the funnel.
The modernised interface along with features such as advanced search elevated the experience for return customers.
Product reviews amongst the community increased customer loyalty and trust. The improved category structure lets users quickly find what they are after with cross-sell opportunities leading them to purchase.
The one-step checkout helped simplify the checkout.
Services:
User Experience Design
User Interface Design
Creative Direction
Deliverables:
Customer Journey Maps
Wireframes
Low and High-fidelity Prototypes
Development Handover