For over 120 years, Driza-Bone have been renowned for our authentic, durable, high quality, Australian Outerwear that lasts the test of time.
Given Driza-bone’s rich history and story, an emphasis was placed on educating new customers on its heritage and quality leading them to purchase.
The design engages audiences with products to tips on maintaining garments of which are seen as heirlooms through the story of its authentic, durable and high-quality nature.
Driza-bone experienced a major uplift in-store traffic and online sales post-launch.
An uncluttered and streamlined checkout assisted the conversion uplift.
User Experience Design
User Interface Design
Creative Direction
Deliverables:
Personas
Information Architecture
User Flow
Wireframes
Low and High-fidelity Prototypes
Development Handover