Information Architecture
UI/UX
Creative Direction
Luna Park Coney Island wanted a simple way for visitors to preview attractions with the flexibility to plan and book their day in advance.
Several prototypes were tested with users to ensure the information architecture and interface catered to visitor’s needs leading them to make their purchase.
A simple and modular interface lent focus to quickly deliver the right content to its audience.
An engaging mobile experience resulted in an increase in trust and online ticket bookings.
Creative Direction
User Interface
Information Architecture