Is a unique Australian marketplace dedicated to support and promote independent makers from around the country.
Understanding existing users through Fairfax publications allowed targeting of promotions and content through how they interact with their media outlets.
Mapping content to relevant moments through user journey allowed for merchandising and editorial content to further reinforce the premium experience.
Combining editorial style commentary to merchandising created a unique offering.
Delivering relevant expert commentary throughout the shopping experience which resulted in significant conversion increase turning browsers into advocates.
Creative Direction
User Interface and Experience
Content Strategy